A film by Matthew Gamlen

"The greatest opportunity for us, as ranchers, as an industry in the future, is to see the value of what we bring to the table as people living on the land and preserving it."

Duke Phillips III discusses the role of ranchers as conservationists against the backdrop of the annual bison roundup at The Nature Conservancy's Zapata Ranch.

Directed by Matthew Gamlen. Cinematography by Jayson Bosteder. Creative direction by Parker Fitzgerald.