What We're Trying to Solve
Ranching has often been misunderstood by the general public, leading to a disconnect between urban and rural communities and a diminishing interest in ranching careers. This gap has contributed to a decline in the ability and desire to pursue a career in ranching, particularly among younger generations. Additionally, traditional ranching has become economically unsustainable, making it difficult for families to maintain this way of life and for new ranchers to enter the industry.
Our Solution
The Collective builds on the work of Ranchlands, our for-profit ranch management company, which has pioneered innovative practices in ranching and land stewardship. The Collective extends this work “beyond the fence line” by focusing on education and outreach to connect with those who may not yet have a relationship with the land, nor understand the important role ranching plays in conservation. Through programs that engage the public, train the next generation of ranchers, and promote sustainable land management, we aim to bridge the gap between urban and rural communities.
While Ranchlands demonstrates the economic viability of conservation-based ranching, the Ranchlands Collective amplifies this impact by inspiring and equipping people to become active contributors to our shared mission of ecological restoration and cultural renewal. Together, our for-profit and nonprofit arms work in tandem to ensure a future where ranching and land stewardship go hand-in-hand, fostering resilience and harmony between people and nature.
