fbpx

Our Philosophy

Working together to live with the land.

A cholla is illuminated with layers of golden light.

Our Mission

Ranchlands is an agricultural-based business that operates large-scale cattle and bison ranches in the American West. We partner with conservation-minded owners to implement ambitious conservation programs that coexist alongside our own cattle operations. In addition to our diversified cattle business, we run a series of complementary land-based businesses including hospitality, hunting and fishing, a leather shop, strategic advisory services, and ecotourism.

Our mission is to promote the conservation of ranch lands, our American ranching legacy, and quality of life for people living and working on ranches through innovative and sustainable business ventures, long-term business partnerships, and strategic alliances inside and outside our industry.

We believe that, too often, the management of ranches is underestimated, resulting in high costs of ownership, degradation of natural resources, loss of potential earnings, and erosion of long-term value. Our management model hinges on the premise that ranchers’ most important role in large rangeland investment strategies is as asset managers. We manage the land, resource base, facilities, and infrastructure from an ownership perspective, knowing that a healthy and balanced whole leads to higher long-term productivity and appreciation in value.

Two cowboys sit on their horses at the entrance to the scale as they wait for cattle to be weighed.

Profitability & Preservation

Our ranches are economically self-sufficient, covering on-going costs from what the land will produce. Our goals are to increase the value of the land through a vigorous conservation program that builds biodiversity on our properties while eliminating the ongoing costs of ranch real estate ownership and supporting the owners’ the full enjoyment of their land. Our ancillary businesses provide us flexibility during times of drought or weak cattle markets to ensure our ranches remain financially and ecologically viable without overtaxing our grassland resources.

Ranching is a way of life that is important in our cultural history as a nation and to the large-scale preservation and restoration of our natural resources. At Ranchlands, we work every day to preserve our ranching heritage and traditions by living them, while simultaneously embracing new ways of thinking.

Working and living on our ranches has always been a privilege, and we consider it our responsibility to protect the lands that support us. We also view ranching as the best alternative for preserving the biodiversity of American grasslands at a large scale. The world is changing fast, and we view the public concern about environmental land management issues not as a threat, but as an opportunity for ranchers and environmentalists to combine resources and knowledge to become better stewards and breathe new life into the ranching industry.

The sun sets over a wide open swath of prairie.

The Future

Ranching is losing a high percentage of its young people and at the same time, the present refinancing of the American west is seeing many ranches being purchased by conservation organizations and investors, all with very little ranch and hands-on ecosystem management experience. Our management methods incorporate education and business diversification that empowers young people interested in ranching and provides learning opportunities to new ranch owners.

We want to preserve this way of life for future generations, for other ranching communities, and for the public at large. We are working toward this goal by offering our expertise in ranch management, ecological restoration, business management, and entrepreneurial creativity to other ranch owners, all based on our own direct involvement in ranching.

Our People

Our team manages daily operations and the long-term vision.

Meet the Team
Amy W portrait

Redefine Ranch Management

Try our conservation-focused, turnkey management services.

Join the Revolution
Three cows standing in green grass

Our Conservation Work

Nature is where ranching begins.

See What We Do
a bush of old sunflowers